2019-10-01

Seo vs Sem


Hello friends!!

Today we are going to discuss seo vs sem.


As the traditional marketing is very different from digital marketing. In Traditional marketing you cannot measure the audience & can’t track the record but in digital marketing you can easily target the right audience & also can measure the traffic by using analytics tools.


seo-vs-sem
Seo vs Sem



In this blog post i have explained about seo vs sem in very simple and easy language.

Seo & sem are a part of digital marketing. Before discussing about seo vs sem let us understand about what is exactly Seo and Sem

First what is digital marketing??


Digital marketing is a way of doing marketing online means you can sell your products online & also different services online through digital medium since all the work today has become online the demand of digital marketing is increasing day by day & most of business today are becoming online.
In simple words digital marketing means to do marketing of your products or service online.
Digital marketing is a Vast field as changes accour every day in this field so as a digital marketer you should keep yourself update.


Digital marketing includes

S.E.O(search engine optimization)

S.E.M(search engine marketing),

Social media marketing(facebook, instagram, twitter, linkedin, pinterest)

E-mail marketing

Inbound marketing

Ppc(pay per click)

Analytics

Website developing

App developing

Video marketing

Content marketing

Affiliate marketing

Blogs etc.

Digital marketing has filled the gap of market & has made easy & flexible process to sell your product or service online it has become easy to pay online in minutes & its time consuming.
With help of digital marketing you can sell your product in another country & can reach to more people.

With help of digital marketing you can grow your business globally.

How search engine works- when someone want to find any information or want to know about a particular thing like ex: if you want to buy a mobile then you search on google about that mobile here we will take example as any one search for best android mobile, best new model mobile, latest redmi mobile or good feature android mobile. Generally when you search for any information on search engine this are know as keywords when you enter keywords on search engine the google crawler shows you the different results & display it to you the highly ranked websites or blog which are related to the keywords or the information which you are searching for. This way the search engine works.

 

Seo vs Sem


Seo(search engine optimization)- Seo is a process of improving your website presense & quality by optimizing your website in such a way that it will rank high in search engine.


Seo takes time & is free process through which you can generate organic traffic

seo includes on page & off page seo

on page seo: its includes the title, keywords, meta description, basics seo setting, images, internal links, alt text etc.

off page seo: its includes backlinks, guest posts, comments on another blogs etc.
seo(search engine optimization)- to rank your website you need to consider all factors you need to do proper on page & off page seo.

Seo includes organic search which is absolutely free.

for more details about digital basics you can also read basics of digital marketing


Types of seo

 black hat seo- when some one try to rank on search engine with wrong way and which does not follow the google search console guidelines  it is know as black hat seo generally we should never do black hat seo.

White hat seo- when some one try to rank on search engine with right way and follow the google search console guideline it is know as white hat seo

Grey hat seo- when someone try to rank on search engine with right way and follow the google search console guideline but in this process we try to rank website with little content.

Advantage of seo- seo takes time means to rank your website on first page of google you need to consider all factors like speed of website, on page seo, off page seo, meta description, alt text, proper use of keywords etc. generally the advantage of seo is that you can generate good organic traffic for long time.



 S.E.M(Search engine marketing)- it also involves ranking of your website or blog but to rank your website on search engine you need to pay to google.

It is fast process & it is paid.

S.E.M includes paid advertising it is also know as Ppc(pay per click).

To rank your website you have to run campaign for that you need to pay to google you can run campaign by using google adwords tool or just go to ads.google.com

Advantage of S.E.M- you can rank your website in short time by using proper keywords as it is paid process 

When some one search for anything in search engine the google crawler display the result to you & shows most revelant results and highly ranked website or blogs which are related to the keywords which you are searching for. The top results in which there are ads which is known as S.E.M(Search engine marketing) &  other results which are  display to you by search engine is S.E.O(Search engine optimization)

to rank your website on search engine you have to consider other factors also like website loading speed, domain authority, page authority, on page seo, off page seo, proper use of keywords etc.

seo-and-sem-difference


So friends i hope that this post about Seo vs Sem will help you all if you have any query then you can comments us or contact through the form which is provided in this website.
                                                                                                                                                               


1 comment:

  1. Great post i must say and thanks for the information.
    See more tips seo sem visit my blog https://proweb365.com/

    ReplyDelete

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